Client: google chromebook
A retail guide that moves the brand forward
Cohesive design doesn’t just happen overnight -- and when a brand does decide to make it a priority, it shouldn’t feel punitive. Google Chromebook wanted to empower retailers with retail guidelines that felt holistic and beautiful, but still moved the brand forward. The final outcome included information on updated, sustainable materials and cleaner product merchandising, but that still felt like Google.
Strategic direction 
Retail design 
Fixture design 
Sustainability & environmental design