concept work
A “try it before you buy it” community-based retail lab
For emerging products and technology, customer experience usually comes down to “show and tell” when it should be “try it before you buy it.” Mortar, a conceptual retail lab, is a community gathering space where customers interact with the latest AI, drones, and whatever else is next, all supported by knowledgeable staff. In addition to new product experiences, visitors are also able to partake in speaker events, classes, and other real-time activities.
Strategic direction
Creative concept 
Retail design 
Technology development